A switching costs explanation of tying and warranties
Edward Iacobucci
| Year of publication: |
2008
|
|---|---|
| Authors: | Iacobucci, Edward M. |
| Published in: |
The journal of legal studies. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0047-2530, ZDB-ID 183993-7. - Vol. 37.2008, 2/1, p. 431-458
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kuppelproduktion | Joint production | Vertrag | Contract | Garantie | Warranty | Preismanagement | Pricing strategy | Theorie | Theory | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003769337