A SWOT analysis of competitive knowledge from social media for a small start-up business
Gail Brooks; Alan Heffner; Dave Henderson
| Year of publication: |
2014
|
|---|---|
| Authors: | Brooks, Gail ; Heffner, Alan ; Henderson, Dave |
| Published in: |
Review of business information systems. - Littleton, Colo. : [Verlag nicht ermittelbar], ISSN 1534-665X, ZDB-ID 2442108-X. - Vol. 18.2014, 1, p. 23-33
|
| Subject: | SWOT | Social Media | Small Start-Up Business | Competitive Knowledge | Case Study | Social Web | Social web | SWOT-Analyse | SWOT analysis | Unternehmensgründung | Business start-up | KMU | SME | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010373685