A synthesis of research on the marketing-sales interface : 1984-2020
Victor V. Chernetsky, Douglas E. Hughes, Wyatt A. Schrock
| Year of publication: |
2022
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|---|---|
| Authors: | Chernetsky, Victor V. ; Hughes, Douglas E. ; Schrock, Wyatt A. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 105.2022, p. 159-181
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| Subject: | Cross-functional collaboration | Literature review | Marketing performance | Marketing-sales interface | Research trends | Sales performance | Marketing | Bibliometrie | Bibliometrics | Verkauf | Selling | Marktforschung | Market research | Verkaufspersonal | Salespeople | Schnittstellenmanagement | Interface management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.05.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013494049