A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Fanny Fong Yee Chan
| Year of publication: |
2023
|
|---|---|
| Authors: | Chan, Fong Yee |
| Subject: | Chinese brand names | closure | Esthetic association | non-accidental properties | symmetry | visual-spatial properties | China | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2023.2225040 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014390333