A systematic literature review of the relationship between consumer ethnocentrism and product evaluation
Sunil Dutt Trivedi, Archit Vinod Tapar and Pranav Dharmani
| Year of publication: |
2024
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|---|---|
| Authors: | Trivedi, Sunil Dutt ; Tapar, Archit Vinod ; Dharmani, Pranav |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 36.2024, 1, p. 41-61
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| Subject: | CET conceptualization | CET literature review | CET measurement | Consumer ethnocentrism | product evaluation | quality evaluation | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Nationalkultur | National culture | Bewertung | Evaluation | Produktqualität | Product quality | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2023.2180790 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014515006