A systematic review of brand transgression, service failure recovery and product-harm crisis : integration and guiding insights
Mansur Khamitov, Yany Grégoire, Anshu Suri
| Year of publication: |
2020
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|---|---|
| Authors: | Khamitov, Mansur ; Grégoire, Yany ; Suri, Anshu |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 3, p. 519-542
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| Subject: | Brand transgression | Service failure | Service recovery | Product-harm crisis | Crisis | Systematic review | Negative event | Beschwerdemanagement | Complaint management | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Krisenmanagement | Crisis management | Markenimage | Brand image | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00679-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012290970