A systematic review of customer behavior in business-to-business markets and agenda for future research
Ricardo Godinho Bilro and Sandra Maria Correia Loureiro and Pedro Souto
| Year of publication: |
2023
|
|---|---|
| Authors: | Bilro, Ricardo Godinho ; Loureiro, Sandra Maria Correia ; Souto, Pedro |
| Subject: | B2B | Business-to-business | Customer behavior | Future trends | Research agenda | Text mining | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-07-2022-0313 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014472664