A systematic review of ethical issues in hospitality and tourism innovation

Purpose The purpose of this paper is to identify the state of academic research on ethical issues connected to innovation in hospitality. Through a systematic review of the literature on this topic, the authors aim to offer a synthesis of research approaches and to provide proposals for future research. Design/methodology/approach The authors conducted searches in four different databases, to select articles based on the inclusion criteria: the articles should combine the topics of innovation and hospitality/tourism and have been published between 2011 and 2021. Through an iterative screening process, the authors selected 71 research articles. Findings This paper distinguishes two categories of approaches to the topic: a first and predominant approach in which innovations are derived from evolving ethical insights and a more dispersed second category that explores the ethical implications of innovations. In the first category, articles about ethical leadership represent the greatest number, followed by those about corporate social responsibility (CSR). Almost half of the papers studied followed qualitative methods. Research limitations/implications The authors argue that the prevalent perspective represents a specific interpretation of the social role of private companies, but that the ethical effects of commercial or technological innovations deserve more attention. Despite a rigorous procedure in reviewing the literature systematically, they also discuss that there are multiple relevant debates that do not refer explicitly to ethical aspects, but that should be included in the topic. Practical implications Addressing the research gaps in ethics and innovation in hospitality must provide practitioners with an understanding of the ramifications of their innovations and with criteria for ethical decision-making. Social implications The current orientation of the debate underscores ethical innovations in hospitality and tourism, whilst ethical risks of other developments in these industries may remain understudied. Originality/value This review updates earlier reviews of ethical issues in hospitality and tourism, whilst the link to innovation and the distinction of two categories, based on the causal direction between ethical considerations and innovation, identify an imbalance in the study of the topic.