A tale of two twitterspheres : political microblogging during and after the 2016 primary and presidential debates
Year of publication: |
2019
|
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Authors: | Berman, Ron ; Melumad, Shiri ; Humphrey, Colman ; Meyer, Robert J. |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 6, p. 895-917
|
Subject: | contagion | debates | information diffusion | political marketing | social media | Twitter | Social Web | Social web | Informationsverbreitung | Information dissemination | Wahlverhalten | Voting behaviour |
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