A taxonomy of export-pricing strategies and their performance in international markets
Katharina Maria Hofer, Lisa Maria Niehoff and Gerhard A. Wuehrer
| Year of publication: |
2015
|
|---|---|
| Authors: | Hofer, Katharina ; Niehoff, Lisa Maria ; Wuehrer, Gerhard A. |
| Published in: |
International marketing in the fast changing world. - Bingley [u.a.] : Emerald, ISBN 1-78560-233-0. - 2015, p. 85-107
|
| Subject: | Internationales Marketing | International marketing | Internationaler Markt | International market | Preismanagement | Pricing strategy | Unternehmenserfolg | Firm performance | Faktorenanalyse | Factor analysis | Clusteranalyse | Cluster analysis | Webanalyse | Web analytics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011415987