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Hey, whipple, squeeze this! : a guide to creating great ads
Sullivan, Luke, (2008)
Creative strategy in advertising
Jewler, A. Jerome, (2001)
Creative marketing communications : a practical guide to planning, skills and techniques
Yadin, Daniel L., (2001)
A technique for producing ideas
Young, James W., (1986)
The diary of an ad man : the war years, June 1, 1942 - December 31, 1943
Young, James W., (1990)