A temporal analysis of behavioural brand loyalty among urban Chinese consumers
Mark D. Uncles; Chao Wang; Simon Kwok
| Year of publication: |
2010
|
|---|---|
| Authors: | Uncles, Mark D. ; Wang, Chao ; Kwok, Simon |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 9/10, p. 921-942
|
| Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Stadtbevölkerung | Urban population | China | 1999-2003 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008664021