A Test of the Effects of Competition on Consumer Brand Selection Processes
| Year of publication: |
1994
|
|---|---|
| Authors: | Laroche, Michel ; Hui, Michael ; Zhou, Lianxi |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 31.1994, 2-3, p. 171-182
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