A thematic exploration of social media analytics in marketing research and an agenda for future inquiry
Yun Wang, Qi Deng, Michel Rod and Shaobo Ji
| Year of publication: |
2021
|
|---|---|
| Authors: | Wang, Yun ; Deng, Qi ; Rod, Michel ; Ji, Shaobo |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 29.2021, 6, p. 471-491
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| Subject: | interdisciplinary research | literature review | marketing intelligence | Social media analytics | Social Web | Social web | Marktforschung | Market research | Bibliometrie | Bibliometrics | Interdisziplinäre Forschung | Interdisciplinary research | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2020.1755351 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012588440