A Theoretical and Empirical Investigation into Consumers' Brand Choice Process under Information Uncertainty.
| Year of publication: |
1995
|
|---|---|
| Authors: | Talukdar, D. |
| Institutions: | William E. Simon Graduate School of Business Administration, University of Rochester |
| Subject: | CONSUMPTION | UNCERTAINTY | INFORMATION | BEHAVIOUR |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | 143 pages |
| Classification: | D10 - Household Behavior and Family Economics. General ; D11 - Consumer Economics: Theory ; D90 - Intertemporal Choice and Growth. General ; D91 - Intertemporal Consumer Choice; Life Cycle Models and Saving |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10005633635