A theoretical model for enhancing competitive advantage through managing customer knowledge
Manal Al-Qahtani, Laurel Jackson and Louise Young
| Year of publication: |
2014
|
|---|---|
| Authors: | Al-Qahtani, Manal ; Jackson, Laurel ; Young, Louise |
| Published in: |
Global review of business and economic research. - New Delhi : Serials Publ., ISSN 0973-127X, ZDB-ID 2402714-5. - Vol. 10.2014, 1, p. 73-82
|
| Subject: | Beziehungsmarketing | Relationship marketing | Wettbewerbsvorteil | Competitive advantage | Wissensmanagement | Knowledge management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010438443