A theoretical reflection on thermalism and communication : future perspectives in times of crisis
Year of publication: |
2023
|
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Authors: | Antunes, Vera ; Gonçalves, Gisela ; Estevão, Cristina |
Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 6.2023, 4, p. 1618-1638
|
Subject: | Branding | Strategic communication | Thermalism | Tourism destination | Markenführung | Brand management | Kommunikation | Communication | Öffentlichkeitsarbeit | Public relations | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Krisenmanagement | Crisis management |
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