A theoretical review of CRM effects on customer satisfaction and loyalty
Kamrul Islam Shaon, S.M., Rahman, H.
| Year of publication: |
2015
|
|---|---|
| Authors: | Kamrul Islam Shaon, S. M. ; Rahman, Hasebur |
| Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 4.2015, 1, p. 23-36
|
| Subject: | Customer Relationship Management (CRM) | Customer Satisfaction | Customer Loyalty | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011489345