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Why do simple heuristics perform well in choices with binary attributes?
Katsikopoulos, Konstantinos V., (2013)
On the origin of utility, weighting, and discounting functions : how they get their shapes and how to change their shapes
Stewart, Neil, (2015)
People wait longer when the alternative is risky : the relation between preferences in risky and inter‐temporal choice
Luckman, Ashley, (2017)
Subjective product knowledge as a moderator of the relationship between attitudes and purchase intentions for a durable product
Berger, Ida E., (1994)
Consumer choice behavior : review and synthesis
Ratchford, Brian Thomas, (1978)
The individual welfare function : a comment
Ratchford, Brian Thomas, (1985)