A theory of involvement in consumer behavior
C. Whan Park and Banwari Mittal
| Year of publication: |
1985
|
|---|---|
| Authors: | Park, C. Whan |
| Other Persons: | Mittal, Banwari (contributor) |
| Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - 1985, p. 201-231
|
| Subject: | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001010815