A theory of the firm perspective on marketing and distributive justice
Liselore Crul and George M. Zinkhan
| Year of publication: |
2008
|
|---|---|
| Authors: | Crul, Liselore ; Zinkhan, George M. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 28.2008, 1, p. 12-23
|
| Subject: | Theorie der Unternehmung | Theory of the firm | Verteilungsgerechtigkeit | Distributive justice | Marketing | Vertrieb | Physical distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003661428