A Three-Component Model of Customer to Service Providers
| Year of publication: |
2004
|
|---|---|
| Authors: | Bansal, Harvir S. ; Irving, P.G. ; Taylor, Shirley F. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 32.2004, 3, p. 234-250
|