A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Hannu Makkonen, Mervi Saarikorpi, Risto Rajala
| Year of publication: |
2019
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| Authors: | Makkonen, Hannu ; Saarikorpi, Mervi ; Rajala, Risto |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 81.2019, p. 65-77
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| Subject: | Relationship logic | Relationship transition | Servitization | Service-dominant logic | Relationship marketing | Business relationships | Beziehungsmarketing | B-to-B-Marketing | Business-to-business marketing | Service-Dominant Logic | Lieferantenmanagement | Supplier relationship management | Marketingtheorie | Marketing theory | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.04.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012107681