A trust perspective to study the intentions of consumers to the group buying
Deng-Neng Chen, Yi-Shan Yang, and Yi-Cheng Ku
| Year of publication: |
2012
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|---|---|
| Authors: | Chen, Deng-neng ; Yang, Yi-shan ; Ku, Yi-cheng |
| Published in: |
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers. - Heidelberg [u.a.] : Springer, ISBN 3-642-29872-9. - 2012, p. 153-166
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| Subject: | Online-Handel | Online retailing | Gruppenentscheidung | Group decision-making | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548722