"A Two-Factor Explanation of Assimilation and Contrast Effects"
| Year of publication: |
1993
|
|---|---|
| Authors: | Meyers-Levy, Joan ; Sternthal, Brian |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 30.1993, 3, p. 359-368
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