A two-path model on the effects of positivity and empathy reflected by online reviews : a choice mechanism perspective
Xuehua Wang; Cheris W. C. Chow; Zhilin Yang
| Year of publication: |
2012
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|---|---|
| Authors: | Wang, Xuehua ; Chow, Cheris W. C. ; Yang, Zhilin |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 21516765. - Vol. 7.2012, 3, p. 260-277
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010002961