A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data
Anastasia Griva, Eleni Zampou, Vasilis Stavrou, Dimitris Papakiriakopoulos and George Doukidis
| Year of publication: |
2024
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|---|---|
| Authors: | Griva, Anastasia ; Zampou, Eleni ; Stavrou, Vasilis ; Papakiriakopoulos, Dimitris ; Doukidis, George |
| Published in: |
Journal of decision systems. - Abingdon : Taylor & Francis, ISSN 2116-7052, ZDB-ID 2390485-9. - Vol. 33.2024, 1, p. 1-29
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| Subject: | business analytics | Customer segmentation | data mining | e-commerce | geographic segmentation | home delivery | Electronic Commerce | E-commerce | Data Mining | Data mining | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Unternehmensanalyse | Business analysis | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/12460125.2022.2151071 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014511925