A two-stage SEM-neural network analysis to predict drivers of m-commerce in India
Khushbu Madan, Rajan Yadav
| Year of publication: |
2019
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|---|---|
| Authors: | Madan, Khushbu ; Yadav, Rajan |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 10.2019, 2, p. 130-149
|
| Subject: | m-commerce | perceived risk | variety of services | VOS | perceived critical mass | PCM | structural equation modelling | SEM | neural network | India | Indien | Strukturgleichungsmodell | Structural equation model | Neuronale Netze | Neural networks | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012036992