A typology of consumption based on ethnic origin and media usage
| Year of publication: |
1998
|
|---|---|
| Authors: | Hui, Michael K. ; Laroche, Michel ; Kim, Chankon |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 32.1998, 9-10, p. 868-883
|