A typology of customer experience with social media branded content : a netnographic study
Muhammad Waqas, Zalfa Laili Hamzah, Noor Akma Mohd Salleh
| Year of publication: |
2020
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|---|---|
| Authors: | Waqas, Muhammad ; Zalfa Laili Hamzah ; Noor Akma Mohd Salleh |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 14.2020, 2, p. 184-213
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| Subject: | customer experience | social media | branded content | consumer culture theory | CCT | self-identity | social bonding | utilitarian | aesthetic | humour | awe-inspiring | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2020.107661 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012252819