A typology of internet users based on comparative affective states : evidence from eight countries
George Christodoulides and Nina Michaelidou; Nikoletta Theofania Siamagka
| Year of publication: |
2013
|
|---|---|
| Authors: | Christodoulides, George ; Michaelidou, Nina ; Siamagka, Nikoletta Theofania |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 1/2, p. 153-173
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| Subject: | Internet | Mediennutzung | Media usage | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Cluster analysis | Meinung | Opinion | Vergleich | Comparison | Westliche Staaten | Western countries | Ostasien | East Asia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009718546