A typology of mass services: The role of service delivery and consumption purpose in classifying service experiences
|Year of publication:||
|Authors:||Ng, S ; Bennett, R ; Dagger, T|
Emerald Group Publishing Ltd.
|Subject:||services marketing | consumption | service delivery|
|Type of publication:||Article|
isMemberOf Journal Articles http://researchbank.rmit.edu.au/view/rmit:14
Ng, Sandy, (2007)
Menon, Shobha, (2014)
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