A typology of mass services: the role of service delivery and consumption purpose in classifying service experiences
| Year of publication: |
2007
|
|---|---|
| Authors: | Ng, Sandy ; Russell-Bennett, Rebekah ; Dagger, Tracey |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 21.2007, 7, p. 471-480
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