Type of publication: Article
Notes:
DOI:10.1108/08876040710824834
Ng, Sandy, Russell-Bennett, Rebekah, & Dagger, Tracey (2007) A typology of mass services: the role of service delivery and consumption purpose in classifying service experiences. Journal of Services Marketing, 21(7), pp. 471-480.
QUT Business School; School of Advertising, Marketing and Public Relations
Source:
BASE