A typology of online shoppers based on shopping motivations
| Year of publication: |
2004
|
|---|---|
| Authors: | Rohm, Andrew J. ; Swaminathan, Vanitha |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 7, p. 748-757
|
| Publisher: |
Elsevier |