A typology of personalisation practices in marketing in the digital age
Nilsah Cavdar Aksoy, Ebru Tumer Kabadayi, Cengiz Yilmaz and Alev Kocak Alan
| Year of publication: |
2021
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|---|---|
| Authors: | Aksoy, Nilsah Cavdar ; Kabadayi, Ebru Tumer ; Yılmaz, Çengiz ; Alan, Alev Kocak |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 11/12, p. 1091-1122
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| Subject: | individual-level information | Personalisation | situation-based information | social-level information | Informationsökonomik | Economics of information | Informationsverhalten | Information behaviour | Information | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1866647 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623855