A Unified Framework for Internet Banking Adoption: Indian Perspective

Technology adoption study has become a crucial or significant measure for understanding success or effectiveness of evolving technologies. Adoption of technology in general and Internet Banking Technology (IBT) in particular leads to decrease in coordination cost and increase in efficiency of banking process. Indian economy has experienced rapid growth over the last decade, developing Internet Banking Technology (IBT) for transforming the traditional lines of banking products and services. This shift has brought profound challenges and opportunities to both bank and its customers. The banks have utilized the potential of technology to provide new proficiencies in banking. Customers have found in IBT a new ease to do the financial transaction. However, it was observed from various literatures that there are high levels of uncertainties related to IBT adoption. This research attempts to formulate an integrated framework to investigate the factors of IBT adoption in India.