A unified theory of market partitioning: an integration of resource-partitioning and sunk cost theories
Year of publication: |
2004
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Authors: | Boone, Christophe ; van Witteloostuijn, Arjen |
Published in: |
Industrial and corporate change. - Oxford : Oxford Univ. Press, ISSN 0960-6491, ZDB-ID 11126504. - Vol. 13.2004, 5, p. 701-726
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