A unified theory of market partitioning : an integration of resource-partitioning and sunk cost theories
Christophe Boone and Arjen van Witteloostuijn
| Year of publication: |
2004
|
|---|---|
| Authors: | Boone, Christophe ; Witteloostuijn, Arjen van |
| Published in: |
Industrial and corporate change. - Oxford : Oxford Univ. Press, ISSN 0960-6491, ZDB-ID 1112650-4. - Vol. 13.2004, 5, p. 701-725
|
| Subject: | Marktsegmentierung | Market segmentation | Sunk Costs | Sunk costs | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002346358