A vacationer-driven approach to understand destination image : a Leximancer study
Aaron Tkaczynski; Sharyn R. Rundle-Thiele; Julia Cretchley
| Year of publication: |
2015
|
|---|---|
| Authors: | Tkaczynski, Aaron ; Rundle-Thiele, Sharyn R. ; Cretchley, Julia |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 21.2015, 2, p. 151-162
|
| Subject: | Destination image | Fraser Coast | Leximancer | salient attributes | vacationer views | Destinationsmanagement | Destination management | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Tourismusregion | Tourism destination |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011305744