A value cocreation strategy model for improving product development performance
Yen Hsu (Department of Industrial Design, Tatung University, Taipei, Taiwan)
| Year of publication: |
2016
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|---|---|
| Authors: | Hsu, Yen |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 5, p. 695-715
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| Subject: | Marketing strategy | Innovation strategy | Design strategy | New product development (NPD) performance | Value cocreation strategy (VCS) | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Innovation | Kundenintegration | Customer integration | Produktgestaltung | Product design | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-11-2014-0221 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011564338