A VENSIM BASED ANALYSIS FOR SUPPLY CHAIN MODEL

The emphasis on supply chain has increased in recent years among academic and industry circles. In this paper, a supply chain model will be developed based on a case study of the poultry industry under the Vensim environment. System dynamics, supply chain, design science and case method under positivist and quantitative paradigm will be studied to develop a simulation model. The objectives of this paper are to review literature, develop a Vensim based simulation supply chain model, and examine the model qualitatively and quantitatively. The model will be also briefly discussed in relation of among forward, reverse and mainstream supply chain of the case.