A virtual market in your pocket : how does mobile augmented reality (MAR) influence consumer decision making?
Hong Qin, Daniel Alan Peak, Victor Prybutok
| Year of publication: |
2021
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|---|---|
| Authors: | Qin, Hong ; Peak, Daniel Alan ; Prybutok, Victor |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-10
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| Subject: | Behavioral intentions | Virtuality | Interactivity | Informativeness | Stimulus-organism-response | Gratifications | Mobile augmented reality | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Innovationsakzeptanz | Innovation adoption | Online-Marketing | Internet marketing | Verbrauchereinstellung | Consumer attitudes | Mobilkommunikation | Mobile communications | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102337 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012431666