A Virtual Study on Consumer Behaviour towards Flipkart Brand Strategies

In today’s world there is a massive competition in the market. The consumers are often in the clutter of lots of information regarding the brands. Consumer’s perception regarding a brand can be influenced by psychological factors, social factors or personal factors. During this time, branding turns to be a powerful tool to attract the consumers, retain them and nurture their relationship. This research is a study on the role of brand strategies in The Flipkart Company & how this affects the Consumer behaviour. It also helps to examine the importance of branding in the organization. In order to study this, an online questionnaire was built to conduct a survey to identify consumer’s behaviour patterns, preferences, and brand awareness in Flipkart