A window to the consumer's mind : application of functional brain imaging techniques to advertising research
Dieter Ahlert, Peter Kenning and Hilke Plassmann
| Year of publication: |
2006
|
|---|---|
| Authors: | Ahlert, Dieter ; Kenning, Peter ; Plassmann, Hilke |
| Published in: |
International advertising and communication : current insights and empirical findings. - Wiesbaden : Deutscher Universitäts-Verlag, ISBN 3-8350-0455-7. - 2006, p. 163-178
|
| Subject: | Werbewirkung | Advertising effects | Neuroökonomie | Neuroeconomics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003378119