A window to the ideal self : a study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers
Jenny Weichen Ma, Yusheng Yang, Jonathan A.J. Wilson
| Year of publication: |
May 2017
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|---|---|
| Authors: | Ma, Jenny Weichen ; Yang, Yusheng ; Wilson, Jonathan A. J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 74.2017, p. 139-142
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| Subject: | Selfies | Cultural differences | Consumer studies | Social media | Chinese consumers | Marketing communications | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | China | Marketingmanagement | Marketing management | Kulturelle Identität | Cultural identity | Nationalkultur | National culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.10.025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011675516