A world apart for retail giants : Globalization provides challenges yet to be addressed
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Critics of globalization often suggest, understandably enough, that there is something unattractive about the high profile that many large Western retailers have in the developing world. But any suggestion that these organizations have somehow just been able to step in and take over could hardly be wider of the mark. The road to success in different parts of the world contains any number of potholes that must be avoided. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Social implications – Provides strategic insights and practical thinking that can have a broader social impact. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
Year of publication: |
2012
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 28.2012, 7, p. 30-33
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand management | Business strategy | International trade | Marketing | Retailing | Supermarkets | Walmart | International business |
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