AAALBANIA : possibilities and limitations of nation branding using the example of Albania
Year of publication: |
2013
|
---|---|
Authors: | Dauscher, Jörg ; Dietrich, Frank Otto ; Schmidt-Bleeker, Ralf |
Published in: |
Branded spaces : experience enactments and entanglements. - Wiesbaden : Springer VS, ISBN 3-658-01560-8. - 2013, p. 203-213
|
Subject: | Standortmarketing | Place marketing | Markenführung | Brand management | Albanien | Albania |
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