AAALBANIA : possibilities and limitations of nation branding using the example of Albania
Jörg Dauscher; Frank Otto Dietrich; Ralf Schmidt-Bleeker
| Year of publication: |
2013
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|---|---|
| Authors: | Dauscher, Jörg ; Dietrich, Frank Otto ; Schmidt-Bleeker, Ralf |
| Published in: |
Branded spaces : experience enactments and entanglements. - Wiesbaden : Springer VS, ISBN 3-658-01560-8. - 2013, p. 203-213
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| Subject: | Standortmarketing | Place marketing | Markenführung | Brand management | Albanien | Albania |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127885