Aaker's brand personality scale is not universal : explanation and reasons for bikes in India
Vinod Kumar Bishnoi, Ajay Kumar
| Year of publication: |
March 2016
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|---|---|
| Authors: | Bishnoi, Vinod Kumar ; Kumar, Ajay |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 4.2016, 1, p. 14-27
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| Subject: | brand personality | bikes | brand personality scale | validity of brand personality | Aaker | brand personality traits | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Indien | India | Markenartikel | Brand | Persönlichkeitsmerkmal | Personality trait | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/jma.2016.3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011539920