About time in marketing : an assessment of the study of time and conceptual framework
Year of publication: |
2019
|
---|---|
Authors: | Carlson, Jeffrey R. ; Ross, William T. ; Coulter, Robin A. ; Marquardt, Adam J. |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 9.2019, 3, p. 136-154
|
Subject: | Time | Subjective time | Objective time | Conceptualizing time | Conceptual framework | Zeit | Theorie | Theory | Zeitverwendung | Time use | Zeitökonomie | Economy of time |
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